Not sure if a custom site is worth it?
Get afree project-fit reviewfrom the team behind CMSMasters
Get afreeproject-fit review.

Let’s talk about your project

Woman smiling - popup section preview
No commitment, no sales pressure — just a conversation. We respond within one business day.
SEO & Technical Setup

SEO & Technical Setup

Launch-ready means nothing if no one finds you. We handle Core Web Vitals, structured data, indexing, and everything in between.

SEO & Technical Setup
At a glance
What's included:
  • The technical foundation for search visibility — speed, structured data, indexing, sitemaps, and the on-page setup engines and AI need.
Timeline:
  • Usually 1–2 weeks for the core setup, done as part of launch or on an existing site.
Format:
  • Configured directly on your site, and we'll walk you through what changed.
For who:
  • Anyone launching a site that needs to be found, and anyone whose existing site isn't showing up the way it should.
decorative background
decorative background

A site nobody can find is just an expensive brochure.

You can do everything else right — the brand, the design, the build, the copy — and still get no return on it, because none of it matters if people never reach the page. Most of your potential customers start with a search, and if you’re not in the results they see, you’re not in the running.

It’s rarely one dramatic problem. It’s usually a pile of small technical ones: a site too slow to rank well, pages search engines can’t read properly, no structured data, a setup that quietly tells Google not to index half your content. Each one is fixable. Left alone, together they keep a good site invisible.

What it means in practice

We set up the technical foundation that lets search engines find, read, and trust your site. That starts with the basics done properly: a fast site that passes Core Web Vitals, a clean URL and heading structure, an XML sitemap, and a robots and indexing setup that points engines at what matters and away from what doesn’t.

Then the layer that helps engines understand you: structured data so your pages are eligible for rich results and recognized as real entities, accurate page titles and metadata, and a site architecture that’s logical to crawl. We also account for AI answer engines — ChatGPT, Perplexity, Google’s AI overviews — which increasingly send traffic and read sites a little differently. Everything we change, we can walk you through, with the reason behind it.

Honest about what SEO setup can and can't do

We’ll be straight with you, because plenty of people in this field won’t: technical setup doesn’t get you to the top of Google on its own, and anyone promising guaranteed #1 rankings is selling something. What it does is remove the things holding you back and make sure search engines can find, read, and trust your site. It’s the foundation — necessary, but not the whole building.

What actually moves you up the results is being genuinely useful: relevant content, a real reason to choose you, and a site people want to use. We handle the technical half and make sure your content half is set up to win. After that, ranking is a question of doing the work over time, not flipping a switch.

Deliverables

What's included

  • Core Web Vitals & speed A fast site that passes Google's performance thresholds, because slow pages lose both rankings and visitors.
  • Structured data (schema) Markup that makes your pages eligible for rich results and helps engines understand what they are.
  • Indexing & crawlability Sitemaps, robots setup, and a clean structure that points search engines at the right pages.
  • On-page SEO setup Accurate titles, metadata, headings, and URLs across the site - the basics, done right.
  • AI search readiness A setup that AI answer engines can read and cite — structured data, clean content structure, and newer conventions like an llms.txt file where they're worth it.
  • What changed, explained We walk you through what we did and why, in plain language — not jargon.
decorative background
Who this is for

You're in the right place if —

Woman in glasses pausing to think at her desk

You're launching a site and want it set up to be found from day one, not retrofitted later.

You've got a site that should be ranking but isn't, and you don't know why.

You've been burned by an SEO promise that didn't deliver, and you want someone straight with you.

Let’s make your website do business for you
How it connects

Set up at launch — and never really finished

The cleanest time to handle technical SEO is during the build, so the foundation is right before the site goes live rather than patched on afterward. When we’re building your site, this is part of it.

But SEO isn’t a one-time task. Search engines change, competitors move, and the content that ranks today can slip tomorrow. The setup we do gets you found and gives you a solid base; staying visible and climbing is ongoing work, which is where our support and growth service picks up. And if you already have a site, we can audit and fix the technical side without rebuilding it.

What to expect

If it’s a new build, the technical SEO is folded into the project — we set the foundation as we go and verify it before launch. If it’s an existing site, we start with an audit: what’s working, what’s broken, and what’s quietly costing you visibility. From there we fix and configure, then confirm the search engines can actually see the changes — because a setup that looks right but isn’t being crawled is just a nice-looking config. We’ll walk you through what changed and what it means.

Usually 1–2 weeks

For the core setup, on a new or existing site. Ongoing SEO is a separate, continuous track.

web design portfolio

Frequently asked questions

If yours isn’t here, just ask — we’re happy to talk through anything before you commit to anything.

Technical SEO is the foundation — making sure search engines can find, crawl, read, and trust your site: speed, structured data, indexing, clean structure. The broader picture also includes content and reputation, which earn the rankings. We set the technical foundation and make sure the rest is positioned to work, and we’ll always be clear about which is which.

No, and anyone who does is bluffing. Nobody controls Google’s results, and rankings depend on your competition, your content, and dozens of factors no agency owns. What we can do is remove the technical things holding you back and give you the strongest possible foundation — then rankings come from doing the work over time.

es — it’s increasingly part of the job. AI answer engines read and cite sites a little differently from classic search, so we set things up to be readable and citable by them too — from structured data to newer conventions like an llms.txt file. A lot of the same foundations help both, and we account for where they differ.

Both. On an existing site we start with an audit to find what’s broken or missing, then fix and configure it — no rebuild required, unless the site itself is the problem (and we’ll tell you honestly if it is).

The technical setup is largely one-time — get the foundation right and it stays right. But search engines and competitors keep moving, so staying visible and improving over time is ongoing work. We offer that as a separate growth service for clients who want it.

We walk you through what we changed and why, and we can set up the tools — Search Console and others — that show you indexing, performance, and visibility over time. How much ongoing reporting you get depends on the engagement, but you won’t be left in the dark. SEO results build gradually, so we’re upfront that it’s weeks and months, not days.

More Services

01

Branding & Visual Identity

Before a single line of code, you need to know what you stand for. We help define your visual language so your site looks like you, not like a theme.

Branding & Identity

02

UX/UI Design Systems

Every screen is a decision. We design interfaces that guide users toward action – with clarity, not clutter – so nothing gets in the way.

UX/UI Design

05

Content & Copywriting

Words that convert. We write for real people, not search bots – though we make sure the bots notice too, so you rank and resonate.

Content & Copywriting

07

Ongoing Support & Growth

Launch is the start, not the finish. The site goes live, but the work doesn’t stop. We stay on to fix, improve, and grow it with you – long after the launch day is over.

Ongoing Support & Growth